So I just got back form another road trip and visited a new brewery. A normal thing I enjoy to do. The odd thing about this place is while chit chatting with folks, like I often do, One guy who claimed to be friends with the owner (old school pals). Right none of that is odd, what is, according to this "pal" the owner isn't interested in making a great beer. Whaaat? I know right a brewer not interested in making a great beer? I'm interested in drinking a great beer! Anyway, the owner just wants to make a middle of the road beer that anyone can enjoy.
I guess that is a goal. A beer anyone can enjoy. Someone has to do the grunt work and make a beer for the folks who don't want the great one. I guess the issue I have is the image. The image of a sell out. Whats wrong with a sell out? well nothing at all. I can't blame anyone for working their butt off to build something and then someone come to them with a check, the check, the one they have been waiting for. The millions that in their eyes makes it all worth it. It erases the problems they may have been having, the neglect they may have shown to someone they love. You can't blame someone for selling out to the man! Can you?
Beer is beer but I feel craft beer becomes an art. An art that allows one to express themselves in knowledge. Knowledge that if I use this yeast in this way with these ingredients at this exact temp for this exact time frame I'll end up with a drink worthy of the gods! That's my craft beer experience but I'd still sell out!
I guess that is a goal. A beer anyone can enjoy. Someone has to do the grunt work and make a beer for the folks who don't want the great one. I guess the issue I have is the image. The image of a sell out. Whats wrong with a sell out? well nothing at all. I can't blame anyone for working their butt off to build something and then someone come to them with a check, the check, the one they have been waiting for. The millions that in their eyes makes it all worth it. It erases the problems they may have been having, the neglect they may have shown to someone they love. You can't blame someone for selling out to the man! Can you?
Beer is beer but I feel craft beer becomes an art. An art that allows one to express themselves in knowledge. Knowledge that if I use this yeast in this way with these ingredients at this exact temp for this exact time frame I'll end up with a drink worthy of the gods! That's my craft beer experience but I'd still sell out!
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